Frost Bake Shop is All American Sweets’ flagship retail store in Laurelwood Shopping Center in East Memphis. Frost offers the same world-class cakes, cupcakes, cookies, pies, and cheesecakes that the company has been selling since 2004.
Frost Bake Shop is a “real” bakery in the old fashioned sense of the word. No commercial cake mixes, no frostings or fillings from buckets, nor any of the other pre-formulated products that allow almost anyone to produce mediocre baked goods. Rather, unique, proprietary recipes (developed in-house) combined with high-quality raw ingredients create desserts that are irresistible.
Started in 2004 as All American Sweets, the company’s early sales were to restaurants and delis in the Memphis area. Customers quickly noticed the unrivaled product quality and the company became the primary cake supplier to food and beverage locations throughout the city. In 2010 the company moved into a 5000 sq ft production facility in Bartlett. This is the finest bakery facility in the Mid-South, setting high standards for organization, efficiency and cleanliness.
Realizing the Memphis area needed a real bakery offering specialty cakes, the company began making wedding cakes in 2012 and added birthday and other specialty cakes the year after. Now brides and birthday-partiers all over the Memphis area enjoy specialty cakes that actually taste as good as they look.
The company is locally owned and operated by the Kloos Family, including Bill Sr., his wife, Lynne, and their son, Bill Jr. and his wife, Kristi. While their backgrounds are varied (from Bill Sr’s years in engineering to Bill Jr’s 15 years as an Executive Chef) the common denominator has always been high-quality desserts.